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I am extending Sysco's help in offering you
the finest culinary products and ideas available in the Metroplex. Each week Chef Patrick
"Whitey" Hershorn and I will
present menu ideas that will help direct more money to your bottom
line. Simply click on the "Recipe Library " tab. If
you need
some unique marketing ideas for your menu, please contact me at:
Let
me know what you think. I want to hear from you. Ciao. Sysco Dallas
carries a complete listing of white tablecloth style items for next day
delivery. Make sure you ask your Marketing Associate for more details.
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Providing Outstanding Service
It has been said that 90% of all Restaurants do 90% of the same things the same way. It is the 10% that some do differently that makes them successful and that 10% trains their employees to provide Outstanding Service!
If Restaurant operators don’t invest in training their employees to provide Outstanding Service, they’ll have to invest twice as much in advertising to attract a continuous flow of new customers. In the restaurant business, the assets walk out the front door every day. The challenge is to give guests a memorable experience that makes them want to return and tell others. This is the only "word of mouth" advertising restaurant operators want.
So, how important is giving Outstanding Service? National Restaurant Association studies show that over 70% of a restaurant’s customer base comes from within a four mile radius of its property. What does this mean? Well, one meaning is that if a Restaurant could get every current guest to return one more time per month, gross sales would double, without spending one dollar on advertising. The other meaning is that while most operators focus on External Marketing (advertising and promoting), they could get a lot more bang for the buck if they also focus on Internal Marketing (Training and Outstanding Service).
SERVICE: Something we do that results to a sale. Service and Sales, together with Cost Control and Consistency is what makes and keeps a Restaurant successful.
• Service is also the most important thing Restaurant operators have to sell.
• Service is the invisible product, Outstanding Service adds value to the product, and Outstanding Service is what ultimately brings guests back.
• No business provides service without the expectation of making a sale and a profit. This fact, potentially, makes EVERYONE on a restaurant’s staff a salesperson.
There are too many options and choices available to diners today, and a restaurant must do everything that it can to insure that guests enjoy every experience and become regular, loyal, customers.
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